Friday, July 6, 2007

LEGO Play at Work (and yes, another Google story!)

The Economist offers a brief snapshot of the role play has in the workplace...and, you guessed, it, they highlight LEGO play. Who do you think holds Olympic style building sessions to recruit new employees? YES, Google does. But so does consultancy PricewaterhouseCoopers.

"LEGO workshops are effective because child-like play is a form of instinctive behaviour not regulated by conscious thought," says Lucio Margulis of Juego Serio, a consultancy in Buenos Aires. "This produces “Eureka” moments: a perfectionist who realises the absurdity of frustration over an imperfect Lego construction; the owner of a firm with dismal customer relations who models headquarters as a fort under siege; or an overbearing boss who depicts his staff as soldiers headed into battle."